How COVID-19 is impacting culture and consumer behavior: May 4 – 8.

By C-K’s Brand Planning and PR/Social teams

After eight weeks we’re in a transitional phase forcing everyone to evaluate even the most minute details and make tough choices. To stay open or to close? To stay in business or to fold??To risk my health or go back to work??But that critical analysis is also driving to a new world around us.??

(Read the trends for April 27 – May 1.)

Throwing in the Towel

Unsure of what to expect, knowing the high financial cost and personal toll, some high-profile names across restaurants, retail and even in education are choosing to shut down rather than struggle to get by. In best case scenarios, the long-term goal is to change and adapt to the new realty, but others will be gone for good.??

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Higher Ed Hiatus

May 1, National College Decision Day, has come and gone. But for many?future students, the decision has yet to happen. While some colleges and universities have extended the deadline to June 1, the decision is paralyzing –?colleges need decisions in order to make plans and students aren’t ready to commit.?

All Zoomed Out

Consumers are spending more time connecting with one another on Zoom, FaceTime, Houseparty and other video collaboration platforms. While it helps fill the socializing gaps of social distancing, many are finding it draining.??

  • Whether catching up with friends, collaborating with coworkers or dipping their toes into the virtual dating scene, consumers are finding the unnatural socializing environment and behavioral cues lost in the virtual world can make conversations feel much more taxing than they would be in person.?
  • How do you end a conversation when we all have nowhere to be? Little white Zoom lies may be your best bet.?
  • Some are recreating the feeling of a shared office without the unnecessary small talk by partaking in silent Zooms.?
  • Consumers looking for something to lighten up the Zoom mood are now renting farm animals to join their calls.

The Changing Earth in Lockdown

With much of our day spent?having to?create?our own forms of entertainment,?we’re now taking time to notice?little things we may?not have in the past. It’s giving us a growing appreciation for the life we know and is waiting for us?once?the pandemic passes.?

  • The use of meditation apps has spiked?by 25%?during?the pandemic?as people look to find?calm amid the chaos. Taking a moment for mindful thinking and introspection?is?actually giving people a sense of togetherness even in isolation.?It’s helping?former?meditation?skeptics recognize how beneficial?it?can be?to relieve?stress they didn’t even realize they had.?
  • While it seems like?life has hit the pause button for some Americans, others are realizing just how quickly time actually does fly by.?According to the experts,?that’s?because our life is?currently?filled with monotonous activities (waking up to working from home,?taking?trips to the grocery store, making a cup of coffee) rather than memorable?moments. This repetition is?making it hard to distinguish one day from the next, making time feel as if it’s?rapidly passing.?
  • Chirping birds sound a little louder than usual? You’re not alone.?People are reporting that birds sound louder during the pandemic, and?experts say it’s because you haven’t noticed them before amidst more noise pollution.?

Urban Migration

The 2010’s saw a surge in city populations, mostly driven by millennials looking for?well-paying jobs and a lifestyle full of amenities. However, the bright lights of the city are starting to dull as?nearly 33% of Americans are considering moving to a less densely populated area because of the outbreak.?

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