Folk music, salad dressing recipes and turtle derbys: How the pandemic is changing advertising.

WBEZ – May 29, 2020

Ads relevant in March may seem tasteless now, according to ad agencies, who said they’re in a tough spot because of the public’s changing perception of the coronavirus pandemic. Additionally, ads that resonate with New Yorkers can fall flat in places like rural Missouri, experts said…

Krivkovich said it’s become important to focus on building relationships and camaraderie with potential customers, rather than using well-worn cliches.

“I think the brands that are aware of that are going to maintain their friendships, and those that don’t are going to be looked at just sort of like carpetbaggers,” he said.

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