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Here are the brands and organizations that won in the 11th Annual Shorty Awards.
Arkells rock Cramer-Krasselt.
‘It’s a complex ecosystem’: Ad-tech firms promise OTT advertisers granular measurement, but marketers say there are holes in their pitches.
Corona gets its lime.
C-K panel talks about “Changing the Narrative.”
The Washington Post is trying to go beyond cookie-based ad targeting and match ads to people without being ‘creepy.’
C-Ker on Communication Arts 2019 Photography Jury.
C-K adds tech guru.
C-K handed out 750 brand new Porsche Cayennes, because it’s “the world’s most shareable sportscar.”
Jeff Kean joins C-K as Innovative Technology Director.
Porsche creates Cayenne model wall.
Pacifico: Live Life Anchors Up.
2019 is expected to be another terrible year for media brands, but publishers like BuzzFeed and Refinery29 have a plan to survive.
Chad Verly. Getting There.
Why many marketers look to cut vendors.
Cramer-Krasselt expands creative department by hiring creative director from BBDO.
Cramer-Krasselt awarded media buying AOR for Children’s Hospital of Wisconsin.
How McClatchy plans to pursue national advertisers’ digital budgets.
From beer to sci-fi: the many voices of Marshall Ross.
STORY’s David Orr and Cramer-Krasselt tackle fire and ice for Rain-X.
Porsche targets younger drivers, more females.
‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure.
Interns create “Despite the Dark” – A safe run at night platform for female runners.
Project feels: How USA Today, ESPN and The New York Times are targeting ads to mood.