The Next Normal: What Does Automotive Advertising Look Like Post-COVID?
Dealer News Today – June 17, 2020
Dealer News Today spoke with automotive and advertising agency executives about the future of automotive advertising during a pandemic.
Since COVID-19 will be top of mind indefinitely, Margot Bogue, Senior Vice President, Director of Brand Planning at Cramer-Krasselt on the Porsche business, believes that dealerships and brands no longer need to mention COVID-19 in creative.
“Business as usual is not what it used to be. We’re adapting to a new reality. Messaging should not be centered on COVID-19 but could be COVID-19 appropriate,” she said.
Suitable COVID-19 advertising will be low budget, won’t show large gatherings since that’s not COVID-19 appropriate and focus on new safety standards when purchasing a vehicle or bringing one in for service.
Read the full article on Dealer News Today.