Tropicana hides mimosas in secret fridges to give busy parents a break.

Busy parents need a break after the year we’ve all had, so Tropicana is making surreptitious cocktails a little easier during rare bits of downtime. Orange juice is an essential ingredient for mimosas (and screwdrivers, but who’s counting?) so the brand created hidden mini-fridges that look like bathroom cabinets, hampers or tool carts where parents can stash what they need to make a quick drink.

The #TakeAMimoment campaign from MullenLowe PR and Cramer-Krasselt also asks parents to share stories of how they take a break from their hectic schedules. According to a survey conducted by Tropicana, nearly half of parents say they’ve hidden out in the bathroom to get away from it all. Celebrities like Molly Sims, Gabrielle Union and Jerry O’Connell will also participate on social media.

Read more at Ad Age.

 

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