Ever since people started taking pics with their smartphones, Nikon has been losing more and more friends. They needed a plan of action.

We showed them why they’re more relevant now than ever. How? We created a brand campaign to remind people that the things they love – such as travel, their kids and Schnauzer – deserve more than the things they like. They deserve to be captured in the best way possible – on a Love Machine – a Nikon.

This campaign launched across multiple channels, including TV, print and digital, to?encourage everyone?to show their love some love.